There are 4 essential ingredients to a successful social media brand, based on our study of more than 50,000 posts and 200 accounts.
GROWTH: Accumulating a relevant social media following through targeted interaction. Whether that’s commenting, liking, following, re-sharing, etc.
POSTING: The scheduling of social media posts at the right times, in the right frequencies, based on the 4 most effective types of content. This pillar creates value and positions you as an industry leader.
ENGAGEMENT: ‘Thanking’ social followers for sharing your content or posts, answering questions about products/services, creating relationships with followers, and building brand awareness.
REPORTING: Running regular reports allows us to analyze trends and make strategic decisions, based on past performance.
Kaplan Mobray is a best-selling author, executive coach and personal branding expert pulling in $10-$20k per speaking gig.
But even at this stage of his successful career, he knew he needed help engaging his audience and marketing his own personal brand.
Hiring an inbound marketing agency proved the way to go, helping Mobray achieve several goals: Increasing his online presence, attracting leads, and generating RFPs.
Social Media Management
Growth Driven Design
Search Engine Optimization (SEO)